The most effective way to make your web site a good selling tool is to optimize it for a better search engine placement as search engines
set is the main source of getting new customers. Users find web sites via search engines, a fact that’s been documented time and time again.
Searching is second only to e-mail as the most popular online activity. Potential buyers who find your site via a search engine are actually looking for your products and/or services. They are literally asking for your marketing message. Read more… »
The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text or content) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving. Read more… »