Seo & Rank

Search Engine marketing programs

admin — Fri, 03 Jul 2009 13:17:12 +0000

The contents of this page are being updated. Please visit us later.

Search Engine Optimization

admin — Fri, 03 Jul 2009 13:07:23 +0000

The most effective way to make your web site a good selling tool is to optimize it for a better search engine placement as search engines

set is the main source of getting new customers. Users find web sites via search engines, a fact that’s been documented time and time again.
Searching is second only to e-mail as the most popular online activity. Potential buyers who find your site via a search engine are actually looking for your products and/or services. They are literally asking for your marketing message.

There are a lot of scammers out there, selling you search engine optimization tactics that are often useless, unethical, and risky. Often all three. At Apexsoft, we optimize web sites using ethical search engine strategies & techniques that have lasting effects with no chance of interfering with a search engine’s true goal of providing relevant results to its users.

Today most sites utilize dynamic content that is database driven that is supported and maintained internally through a content management system. All of which require a search engine optimization expert to have the skills of a designer, programmer and application developer, as well as being a master of the search engines.

We take a very aggressive and proactive approach to search engine optimization; we spend an average of 100 to 300 hours a year per campaign. Many of these methods break away from most traditional development protocols. At Apexsoft we take it a step further, every thing we do is maximizing your return on investment. Search engine optimization campaigns have a long history of producing highly successful results but have historically been plagued by hard-to-measure conversion percentages. Apexsoft’s analytical reporting tools and metrics are designed to tie traffic sources and sales conversions to keywords that customers searched for, and the search engine or portal that led them there.

If you want to learn how Apexsoft can develop and maintain a search engine marketing or search engine optimization campaign for your web site, you can contact us .

How Search Engines Work

admin — Fri, 03 Jul 2009 13:00:13 +0000

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text or content) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by e piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified. Sometimes crawlers will not visit your site for a month or two, so during this time your SEO efforts will not be rewarded. But there is nothing you can do about it, so just keep quiet.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.